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Beauty Industry

Burts Bees for Pets

The beauty brand has licensed its name to a line of natural products for dogs

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By: Jamie Matusow

Editor-in-Chief

Burt’s Bees Licensing has partnered with “Fetch…for pets!” and the new Burt’s Bees Natural Pet Care Line will be available April 1st, 2013. The grooming and oral care products will be sold at Petco, PetSmart, and other pet specialty stores.

“Our pets are part of our families and with this extension of the Burt’s Bees brand, our consumers can give their pets the same natural care they’ve come to trust from Burt’s Bees,” says Craig Stevenson, vice president and general manager, Burt’s Bees.

The packaging looks just like the original Burt’s Bees – plus, its made with post‐consumer recycled (PCR) materials. The bottles are also designed to be recyclable.

All the products are formulated to contain a minimum of 95 percent of natural ingredients, and like Burt’s Bees beauty and personal care products, they won’t contain parabens, phthalates, petrochemicals, synthetic fragrances or sulfates. Of course, the line is also Cruelty Free.

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